ABOUT

hi!

I'm Emma, a student at UC Berkeley's Haas and enjoyer of the Business of Fashion's daily newsletters and Glossier's You fragrance.

Allow me to introduce you to cherry red soles, my fashion/beauty publication and fashion geek outlet! It's named after the infamous Louboutin trademark, my favorite piece of fashion history and genius brand identification (can you tell that I'm a business major?).

My love for beauty and haute couture manifests itself in the form of large collections of lip glosses and perfumes, mediocre fashion sketches, and hours logged on watching Project Runway.

Welcome to this collection of ideas and thoughts I have from observing the fashion industry; I hope you stick around!

<3,

Emma

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